Lindsay RutherfordApr 24, 20192 min readTrend Scouting on Newbury St.For this group trend scouting assignment, we were asked to walk Newbury St. in Boston, MA and select a specific kind of apparel to focus...
Lindsay RutherfordApr 3, 20192 min readLulus Forecasting ProjectThis project was created for the Lulus target customer, female ages 17-29, trendy, on budget, and young working professional, who prefers...
Lindsay RutherfordMar 27, 20192 min readThe Challenge of Creating a Social Media Marketing PlanSocial media is one of the most popular ways for companies to market their brand now a days. Facebook has been a great platform for...
Lindsay RutherfordMar 27, 20194 min readLong-Distance Military RelationshipDid you know that there are currently over 7 million people in a long distance relationship in the world right now? I am going to talk a...
Lindsay RutherfordMar 27, 20193 min readResponse Post to 5 Keys to Effective Instagram MarketingSince first launched in 2010, Instagram is a social media platform that continues to grow and adhere to its consumer wants and needs....
Lindsay RutherfordMar 27, 20194 min readKate Spade's Social Media Marketing StrategyKate Spade is a brand that I have loved ever since high school. The brand was founded in 1993 by Kate Brosnahan Spade when she had...
Lindsay RutherfordMar 20, 20196 min readCritiquing the Pros - Saks Fifth AvenueFendi at Saks Fifth Avenue, Boston MA - Mateo Fendi is a traditional Italian house founded in 1925 by Edoardo & Adele Fendi, who then...
Lindsay RutherfordFeb 24, 20193 min readDesigner Evolution of Stella McCartneyA designer that I have always admired is Stella McCartney. Her trendy, contemporary style, while all still being sustainable, always...
Lindsay RutherfordJan 30, 20192 min readMy Three Favorite Fashion TrendsFashion trends come and go all the time. Each year, new trends appear and usually everyone wants to get their hands on whatever those...
Lindsay RutherfordJan 22, 20192 min readAll About Fashion Forecasting ServicesFashion lovers and enthusiasts always want to stay up to date with the hottest trends every season. There are many ways people stay in...